There are a number of promotional SMS which people receive in a day. No consumer will deny the fact that they receive a number of promotional SMS. Mobile marketing helps a business to reach their potential customers. Those people who are in need of any product or services will pay their attention towards the related promotional SMS. It is one of the best ways to endorse your products and services.

A business should always try to pay attention towards their potential consumers. It is only the target customers who would be able to give a proper business. It will be of no use if a business is sending promotional SMS without noticing their target customers. That business will not get anything from promotional SMS. You can also promote your business with the help of calls and MMS however SMS is one of the effective ways to advertise your business. It is only the SMS who gives a chance to explain your product or services with the help of short codes. A short code gives us a chance to tell more in less space. Always try to use simple short codes so that people can understand it easily. SMS is more effective then marketing calls. If anybody is busy somewhere then he or she will not pay attention towards the marketing calls. However SMS gives them a chance to read it later after completing that task.

(1)   It is an individual promotion: – We can say about mobile marketing that it is the first actual type of individual promotion. Whenever we receive message on the mobile then it is obvious that we will not think that it could be a marketing message. We will think that might be a friend or colleague have done the message. Though it could be a marketing message. It simply explains that the person who has done the message to you has chosen your number especially for the marketing. They are contacting to you individually.

(2)   It is the new type of advertising: – Mobile marketing is still in their early days. People are talking about mobile marketing only from their experiences. The way of dealing between the purchaser and seller could be different after a purchaser gets some information about the product. The whole strategy of marketing depends on the marketers which they think to be fruitful.

Having a healthy relationship with customers and employees bodes well for the business, as it will make the trading or working environment a lot easier to withstand and reduce the friction and stress level associated with work.

Gifts are a good way to strengthen interpersonal relationships, whether given to family or friends; they are a traditional way to strengthen bonds. Gifting customers and employees is a strategy successfully employed in marketing products as well!

Now, we are accustomed with the perks of company executives and are astounded by the lavish gifts that ceo’s sometimes are privy to. However this works at all levels and corporate gifting is a rather old tradition.

As a flux of new customers and steady client base is essential for business expansion one needs to offer carrots to the customers and be in contact with them on a regular basis. Brand awareness is another highlighted factor in this action. This will entice customers to either procure products from the company or maintain a communication for future trade.

Corporate gifting is symbolic of the deeper association with partners and customers; it brings more faith, which is a building block of good business.

Some strategies employed commonly included.

Getting the company seal or logo, prominiently highlighted in the gifts, also highlighting few premiere products will do good to create and maintain the niche and market visibility.

Occasion or means of dispatch may either be seminars, company representatives or even by post.

The gifts need not be associated with the brand or products of the company and rather can be of personal use, other gifting material or office use such as office paper shredders.

Cards, decorative articles, office products like paper shredder reminds the customers or employees regarding the association or affiliation will mean the aim of the corporate gifting is achieved. One can offer periodic gifting schedules like in the event of new years or festivals to maintain brand visibility. One often encounters corporate branding being successfully employed with careful use of logos and banners, Hence choosing the logo is important.

Creating trust by means of common association and daily visibility is another reason for maintaining corporate gifting with clients.
Keeping a part of the budget for this purpose is a good idea and it can be included in the marketing budget for the company.

Good occasional gifts are much more appreciated then the regular cheap gifts. So it is a good idea to keep the gifts of good quality rather then try to maintain higher frequency. Perishable goods and food items are usually not in favour.

Quality of the gift is also important, as it is a representation of the company products and status! Avoiding petty and useless gifts of low quality is better for business image and marketing success.

Internet marking also often employees this strategy of corporate gifting, with free software and other products and services as it increases the product visibility and becomes even more significant for new ventures.

An age old tradition of company and customer relationship building is the familiar event of holding seminars and information sharing meetings whereby the company agenda and balance sheet can be discussed threadbare in a comfortable setting with representation of the customers and subscribers as well as the company representatives.

There are certain things not to be overlooked while holding a seminar.

Location: It is imperative the setting should be comfortable to all those in attendance. Booking a seminar hall in a good hotel according to the budget is a good way to ensure comfortable surroundings. Checking out the microphone and the food is a good idea as they are the mainstay of any business gathering. The speakers must be heard and tea breaks and/or lunch/dinner is a good gauge of the success of the seminar! If one is planning lunch/dinner ,then it is a good idea to have a vegetarian recipe as well ,since one might not want to risk offending a valued vegetarian client!

Prepaying the bills might be a bit risky as the services may be mired in some complacency. So partial prepayment with a eye for details will help. Even the placement of flowers in the podium may reflect on the meeting outcome!

Transportation to move the guests to and from the seminar venue might have to be considered sometime and may influence the time of the day the seminar is held, although it is a good idea to have a morning start to the seminar.

Giving good representation of both the company and the shareholders or customers is a golden rule and each must be given time and heard to have a healthy discussion.

Sending out invites well in advance, a few months being a good idea. As the delegates and invitees have to make travel/accommodation arrangements, one needs to make invitations early. Sometimes it is difficult to find accommodations, so scouring around for agreeable accommodation both for budget and comfort is good idea to generate participation.

Taking note of any coinciding event at the same place early, may allow for rescheduling or getting the hotel bookings in order.

The printing of the seminar schedule is important as the participants will then know their own role as well as find it easy to communicate and move around in the seminar venue.

Having a web pod cast or a webinar simultaneously will massively increase the participation and make the discussions livelier.

Photography and video recording along with press releases are other things that might need to be considered.

Another important consideration is the way the seminar is build up. If it has to be an annual seminar, the statistics and data are important. Similarly an emergency seminar would have a different agenda, as for example to generate cash or turnkey decisions.

Now keeping a good manager to manage the event is a good idea, as the success of the business will ultimately depend on how the event develops and the growth of interpersonal relationships among the company members or customers.

So what’s the difference in Traditional Marketing and Experiential Marketing? Well traditional marketing is about marketing blah blah features of x product whereas in experiential marketing the consumer is allowed to experience the product by using it. By this way the consumer gets chance to feel and test the product and that is why experiential marketing is also known as personal touch to consumer. Experiential Marketing is solely based consumer’s experience and opinions. And that is the only reason why this technique really helps in building brand value and trustworthiness amongst consumers.

Once the consumer is fully satisfied with the product the 50% goal of marketing achieved as the consumers starts doing mouth publicity for your product and in most cases they vouches for you product. This technique is all about winning consumer trust and satisfaction. In experiential marketing it is studied that consumers which are using your product are unlikely to use any other product until the new product is better than your or it is also marketed through experiential marketing.

Experiential Marketing technique is the result of the failures of traditional marketing techniques. Traditional marketing techniques failed to connect emotionally with consumers because consumers were not allowed to experience any product before they buy them and this results in distrust, a kind of negative image for your product.