(1)   It is an individual promotion: – We can say about mobile marketing that it is the first actual type of individual promotion. Whenever we receive message on the mobile then it is obvious that we will not think that it could be a marketing message. We will think that might be a friend or colleague have done the message. Though it could be a marketing message. It simply explains that the person who has done the message to you has chosen your number especially for the marketing. They are contacting to you individually.

(2)   It is the new type of advertising: – Mobile marketing is still in their early days. People are talking about mobile marketing only from their experiences. The way of dealing between the purchaser and seller could be different after a purchaser gets some information about the product. The whole strategy of marketing depends on the marketers which they think to be fruitful.