Experiential Marketing

Experiential marketing is a kind marketing technique that binds consumers on various stages. In simple words experiential marketing technique is completely focused on the “consumer experience” and “consumer response” unlike normal marketing technique. The fundamental concepts of experiential marketing are the same as every before but the name “Experiential Marketing” is new to the marketing world.

So what’s the difference in Traditional Marketing and Experiential Marketing? Well traditional marketing is about marketing blah blah features of x product whereas in experiential marketing the consumer is allowed to experience the product by using it. By this way the consumer gets chance to feel and test the product and that is why experiential marketing is also known as personal touch to consumer. Experiential Marketing is solely based consumer’s experience and opinions. And that is the only reason why this technique really helps in building brand value and trustworthiness amongst consumers.

Once the consumer is fully satisfied with the product the 50% goal of marketing achieved as the consumers starts doing mouth publicity for your product and in most cases they vouches for you product. This technique is all about winning consumer trust and satisfaction. In experiential marketing it is studied that consumers which are using your product are unlikely to use any other product until the new product is better than your or it is also marketed through experiential marketing.

Experiential Marketing technique is the result of the failures of traditional marketing techniques. Traditional marketing techniques failed to connect emotionally with consumers because consumers were not allowed to experience any product before they buy them and this results in distrust, a kind of negative image for your product.